What Are Cookies?

When you visit a website, that site can save or retrieve information via your browser. This generally happens by means of cookies. Cookies are small text files that can be used by websites to make the user experience more efficient. Cookies can be stored on your device if they are absolutely necessary in order to run that website. Your permission is required for all other types of cookies.

Protecting Your Data

This site uses various types of cookies. Some cookies are placed on our site by third parties. This can include information about you, your settings or your device, which is primarily used so that the website functions according to your expectations. In general, you cannot be identified directly based on the information stored in the cookies. However, that information can make your browsing experience more personal. Please refer to our data privacy policy for more information on cookies.

Customer Information For Cookies Used

1. Technical – Cookies that are essential for the website to function

Technical cookies are required in order for the Würth online shop and other Würth websites to function properly and cannot be disabled. Certain sections of our websites or desired services cannot be provided without these cookies.

2. Functional – Cookies used to store configured settings

Functional cookies are used to cache settings configured by users in the Würth online shop and on other Würth websites. These include, for example, the last product categories that were viewed, the selected language or any online applications that were used. They make it possible to customize notices and simplify the user experience. Activities on third-party websites are not tracked.

3. Performance & analysis – Cookies used to optimize performance and analysis

Würth’s analytics cookies make it possible to count visitors and visits so that Würth can measure the performance on all of its websites, detect any technical issues and define starting points to optimize its services. Users also help to identify, for example, which pages are visited most frequently or only on occasion and how visitors navigate between the web pages. All of the information collected by these cookies is aggregated and therefore anonymous. If users choose not to allow these cookies, it is not possible to identify which web pages a user visited or how the website performed during the visit.

4. Personalized – Cookies used to personalize your user experience

Würth’s analytics cookies make it possible to enhance the features of the Würth online shop and to personalize it after a Würth customer logs in. They can be used to display customized product recommendations or to provide information specific to the customer. These data are only available within Würth’s data center and are not used for any other purposes, nor are they made available to third parties. If users choose not to allow these cookies, some or all of these services may not be completely available for use.

5. Third party – Cookies used for targeted advertising

Third-party analytics cookies can be set by our analysis and advertising partners. They can be used by these companies to create a profile containing a user’s interests and to display relevant information or advertising to that user on other websites. Furthermore, they make it possible to display product ratings from other users in order to make a better purchase decision. These cookies do not store any personal information but rather are based on the unique ID provided by the user’s browser and Internet device. If users choose not to allow these cookies, less targeted advertising or relevant information on